Frequently asked questions
Everything you need to know about ProspectFuel.
What is ProspectFuel?
An AI sales assistant for B2B businesses. It finds businesses that fit what you sell, researches each one, writes personalised emails, follows up and sorts the replies – so new opportunities keep coming in without you having to manage it day to day.
Who is it for?
UK businesses that sell to other businesses – from sole traders and small teams to growing companies with their own sales staff.
How does the lead generation work?
You tell it what you do and who your ideal customers are, or let it read your website. It then searches your areas for matching businesses, reads each one's own website, checks it at Companies House, and scores how well it fits. It keeps learning which kinds of business reply and buy.
Do I have to send emails automatically?
No. By default every email waits for your approval, and you can edit it first. When you're happy, automatic sending can be switched on – and an email the checks have flagged is still never sent without you.
Will the emails sound like AI?
They're written to sound like you: short, specific to each business, and based only on facts from your profile and their website. You can give it examples of your own emails to copy your style.
Is it compliant with UK rules?
It follows the UK rules on business emails and calls: sole traders and partnerships aren't cold-emailed, every email has an easy unsubscribe, unsubscribes and bounces are honoured straight away, and phone numbers are checked against the TPS and CTPS registers before they're shown for calling.
Can I target specific industries or locations?
Yes. Choose the kinds of business, the areas and radius you cover, and company sizes. You can also let the AI suggest new kinds of business based on what's working.
Does it work with my accounting software?
It connects to Xero (read-only) to see your customers and invoices, so customers who go quiet get a timely check-in and revenue from new customers is measured from real invoices.
Is there a contract or long-term commitment?
Plans are monthly. Ask us about the current terms when you book a demo.
Can I upgrade or change my plan later?
Yes – you can move between plans as your needs change.
How do I get started?
Book a demo and we'll show you ProspectFuel working for a business like yours, then set your account up with you.
Still have a question? Get in touch or book a demo.